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DACH Times™ > Blog > Germany > Artificial Intelligence > Amazon bets on Texas and custom Trainium chips to challenge Nvidia in AI race in US
Artificial Intelligence

Amazon bets on Texas and custom Trainium chips to challenge Nvidia in AI race in US

Last updated: February 28, 2026 9:29 am
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Tech titan Amazon is working to step out of Nvidia’s shadow with custom “Trainium” chips designed specially for machine learning as billions of dollars are poured into artificial intelligence (AI).

Amazon subsidiary Annapurna Labs, founded in Israel and acquired by Amazon in 2015, was testing the longevity of its latest generation Trainium processors at its Austin, Texas facility during a recent visit by AFP.

Texas is emerging as a US tech world El Dorado, luring investments with cheap energy, relaxed regulations, tax incentives and…



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